So, I woke up this morning to an interesting email – from a company called Media Discovery. Telling me how they would love to advertise on my blog blah, blah, blah…
Initially, I was pretty chuffing happy that someone had thought my blog worthy of a bit of advertising. When I first started blogging, I must admit that my viewpoint on advertising was somewhat different. I used to think that selling advertising space was a bit of a sell out. But you know what, as the years have gone by my ideas have changed and now I’ve come to think that if you can give up your day job and subsist on just blog advertisements, then good for you! (Although, in my opinion, there is nothing worse than a person pushing stuff ALL the time on their blog though! I like reading what people have made not adverts – I could definitely name a few blogs guilty of that…)
Anyway, I must admit that the capitalist side of me this morning was not averse to making a few extra quid if the conditions were right.
Anyway, back to this ridiculous email – Apparently sent from their headquarters in the UK…. Well I tell you what, you lot at New Media, I’m in the freaking same time zone as you apparently are and I was comfortably tucked up in my bed last night when you sent it at 11.04pm…. The fact that my blog was so important to you that you had to stay that late at your office is frankly flattering but a little unbelievable to be honest.
Anyway, a little bit of google detective work later this morning… Yes, Media Discovery, you stupid fools – I, like probably 99% of the population Google everything!
And, I don’t even have to scroll down halfway of page 1 of the google results before hitting paydirt…
Where I found suspiciously identical emails to the one below – except for the sender’s names.
I was wondering whether you’d be interested in selling advertising space on Handmadebyfreya.com? The advertisement would be unobtrusive and we can pay you an annual upfront payment for the advertising space.
We can also provide guest blog posts from industry experts in many cases.
I am from Media Discovery, a new media agency headquartered in the UK. We plan out and acquire advertising space on major websites and portals, as well as smaller niche sites. I personally deal with our smaller publishers, increasing brand awareness and share of voice for the major brands that our group works with.
We’d love to work with your site. If you have any questions or would like further information, please do not hesitate to email me directly.
The really interesting thing about this company is that they trade in something called Black Hat SEO. Basically buying/placing links in order to increase a website/company’s standing in search results. Except in this case, they pay you to advertise surreptitiously in your blog posts (and preferably without you admitting that you are writing a sponsored post!) until you get discovered by Google and your blog gets blacklisted because of it. They even admit to this practice in this post over at Terence Eden’s Blog.
So, fellow crafty people, if you have a blog and you are approached by the same company, don’t bother. It’s a scam and you’re better off ignoring it.
For more sites explaining this a bit better than myself…
What Jean Likes
A Texan in Tokyo
Rose Tinted Gamers